News outlets covering drought, urban water waste, and conservation policy regularly look for expert sources who can explain the problem in plain language with real-world examples. LBA is positioned to be that source for pool water loss - a problem that affects millions of properties but receives almost no media coverage compared to landscaping or appliance water use.
What a Strong Media Kit Includes
- Jeff David's professional bio in two lengths - 50 words and 150 words
- License information, FSPA board membership, and professional credentials
- High-resolution headshots and field photos
- B-roll clips: dye testing, pressure testing, pool equipment evaluation, report writing, water level observation
- Talking points on key topics reporters cover
- Sample interview questions and suggested answers
- Contact information and response time commitment
Media Topics LBA Can Speak To
- How much water a leaking pool loses per day - and why no one notices
- Autofill systems that hide water loss from property owners
- HOA and commercial property water billing impacts from undetected pool leaks
- Pool leaks in drought-affected regions and water conservation implications
- Why real estate pool evaluations matter before purchase
- The difference between evaporation and a real structural leak
The media kit should not sound like a sales brochure. Reporters need clear quotes, factual anchors, visual material, and a source who returns calls and speaks in plain language. LBA's value to a reporter is not the training program - it is the field knowledge that can explain a real problem in terms any reader understands.
"The media does not need pool jargon. They need someone who can explain why a leaking pool matters to a homeowner, a city, or an HOA - in normal language, with real numbers."
Train With LBA - Built From the Field Up
LBA's curriculum is grounded in real field experience by a licensed pool contractor who has trained 25+ professionals and counting.
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